{"id":4638,"date":"2026-08-11T18:49:22","date_gmt":"2026-08-11T18:49:22","guid":{"rendered":"https:\/\/www.alchemyfor.life\/balancecoaching\/?page_id=4638"},"modified":"2026-08-11T18:53:40","modified_gmt":"2026-08-11T18:53:40","slug":"because-book","status":"publish","type":"page","link":"https:\/\/www.alchemyfor.life\/balancecoaching\/because-book\/","title":{"rendered":"because-book"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.alchemyfor.life\/balancecoaching\/wp-content\/uploads\/2026\/08\/because-kindle-coveer-copy-3.png” title_text=”Front cover of the book BeCAUSE! by author Mark Bradford – The psychology behind why we succeed and why we fail” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

BeCAUSE!<\/b><\/em> is an experimental psychology book by Mark Bradford that explores the internal building blocks\u2014identified as “Monsters and Unicorns”\u2014that dictate why humans succeed, fail, or get stuck on specific goals. Published in May 2025, the book uncovers the root of limiting beliefs and serves as the foundational psychology behind Bradford’s proprietary Behavioral Mapping framework used by corporate HR leaders.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The Psychological Building Blocks<\/h2>\n

Ever complete a goal and it was a little too easy? Is there something that you just can’t seem to accomplish even though you do way everybody else does?<\/p>\n

What’s helping you? What’s stopping you?<\/p>\n

BeCAUSE!<\/i> reveals the layer of our psyche that truly controls our lives\u2014the Monsters and Unicorns that were placed there by ourselves and others. Explore the psychology behind why we succeed, and why we fail.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||8px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What early readers are saying<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”11px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.alchemyfor.life\/balancecoaching\/wp-content\/uploads\/2026\/08\/sheets-4-unicorn5.webp” title_text=”Draws from multiple sources, including the long running Alchemy For Life podcast” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_3″][et_pb_image src=”https:\/\/www.alchemyfor.life\/balancecoaching\/wp-content\/uploads\/2026\/08\/new-release-5-stuart-1.webp” title_text=”Great experiences in this book” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.alchemyfor.life\/balancecoaching\/wp-content\/uploads\/2026\/08\/sheets-3-monster5.webp” title_text=”You will be guided on a deep exploration of your causes” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”11px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.alchemyfor.life\/balancecoaching\/wp-content\/uploads\/2026\/08\/new-release-9-michael-1.webp” title_text=”Because! provided amazing insights and builds on the pleasure principle of avoiding pain and seeking pleasure” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/www.alchemyfor.life\/balancecoaching\/wp-content\/uploads\/2026\/08\/nicole-review.webp” title_text=”I found this book to be really inspiring” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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Get the Book & Resources<\/h2>\n

BeCAUSE!<\/i> is available on Amazon, Barnes & Noble, and wherever books are sold. You can also request a copy through your local library system.<\/p>\n