A buzzword is an unusual word that people in a certain sector of life use frequently. \u00a0They words are esoteric in nature, meaning, they are unique and unusual and seldom used outside this limited sphere. \u00a0They catch on as a way to describe something that few understand. \u00a0At their best they are shortcuts to understanding, at their worst and most common they are a way to circumvent understanding, and to linguistically thump one’s chest. \u00a0 They go from being a sword to cut through the fogginess of understanding to a shield to protect the user from actually having to embrace and understand the concept.<\/p>\n
Everyone uses buzzwords, unfortunately.<\/p>\n
One of my mantras is If I can’t explain it in plain English then I myself don’t understand it<\/em>. \u00a0It serves me well in explaining technical things to people, and converting their normal English questions, desires and requests into the technical so they can be executed. \u00a0It also helps me to understand and be understood regarding how time energy and resources are a part of everyone’s life, and the millions of flavors of that.<\/p>\n The danger of buzzwords is many:<\/p>\n I recently read a posting in which the first paragraph made my brain turn off. \u00a0It just slammed shut and said, “What is this nonsense you’re feeding me?” \u00a0I’ve changed it slightly to protect the innocent and confusing individual.<\/p>\n After over 18 years in the executive business and technology space, I am excited to share that I\u2019ve stepped out of the corporate model to focus on helping many more companies by scaling my expertise through the consultancy channel.<\/strong><\/p><\/blockquote>\n Some of you read this and hear static – you just shut down and mentally click next. \u00a0Oh good, she’s doing a job thingy, moving on or something. \u00a0Click. \u00a0Next.<\/em><\/p>\n I’m sure a lot of you can read this and understand what she is saying, but your brain struggled to decode it and did one of three things –<\/p>\n First, allow me to decode this:<\/p>\n After over 18 years in the executive business and technology space<\/em><\/p>\n After about 20 years [insert tangible thing that you did, that others would understand and feel they might benefit from it] \u00a0This person is in a space, but we don’t know what they do in this space.<\/p>\n I am excited to share that I\u2019ve stepped out of the corporate model<\/em><\/p>\n I’m excited to leave. \u00a0Wait, hmmm, probably not the best thing to focus on. \u00a0 Also, stepping out of a corporate model means you are stepping into a non corporate model. \u00a0I’m leaving big business, and I’m pretty damn happy about it. \u00a0Why?<\/p>\n to focus on helping many more companies<\/em><\/p>\n Ahh, you want to help more companies than you were unable to in that environment. \u00a0OK, this is good. \u00a0How will you do this?<\/p>\n by scaling my expertise through the consultancy channel.<\/em><\/p>\n\n
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