{"id":748,"date":"2019-05-21T16:38:00","date_gmt":"2019-05-21T16:38:00","guid":{"rendered":"http:\/\/www.alchemyfor.life\/balancecoaching\/?p=748"},"modified":"2019-05-21T16:44:44","modified_gmt":"2019-05-21T16:44:44","slug":"if-you-want-to-be-a-podcast-guest-read-this","status":"publish","type":"post","link":"https:\/\/www.alchemyfor.life\/balancecoaching\/2019\/05\/21\/if-you-want-to-be-a-podcast-guest-read-this\/","title":{"rendered":"If you want to be a podcast guest read this."},"content":{"rendered":"
Appearing on podcasts can increase your reach diversify your audience and give you very human exposure.\u00a0 Done correctly it can be a great way to magnify your outreach. Done incorrectly it can be a frustrating affair for both you and the host.<\/div>\n
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Here are some tips from being on the other side of things that hopefully can help you not only pitch yourself to a show, but make the most out of it.\u00a0 Note that some of the things mentioned are specific to the way I conduct my show and may not apply to all shows, but should be valuable none the less.<\/div>\n
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The pitch<\/b>\u00a0– When you pitch yourself to a show – whether it is through a LinkedIn thread like I am currently using \u00a0– or via email, phone call, etc, keep the following in mind…<\/div>\n
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Do<\/strong>: Tell me what you can do for\u00a0them<\/i><\/b>.\u00a0 And by\u00a0them<\/i><\/b>\u00a0I mean the audience<\/em>.\u00a0 What value, what news of the outside world, what innovative idea or experience do you bring to them when they tune in?\u00a0 When people listen to a guest they want to hear something interesting.\u00a0 You’re Gandalf visiting the Hobbits in the Shire, bringing news of the outside world.\u00a0 What exciting information have you experienced that we can share together with the listeners?<\/div>\n
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Don’t<\/strong>: Tell me your elevator speech.\u00a0 Don’t tell me you are “making the rounds” because that just tells me I’m on a list of schlubs that you’re going to tick off as you appear.\u00a0 Don’t tell me how it will benefit you.\u00a0 I know<\/em> it will benefit you, see below why.<\/div>\n
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I am going to treat the appearance as a conversation.\u00a0 You and I are going to talk about whatever you want – you will have that kind of freedom.\u00a0 My job is to gently maneuver you within the boundaries of my show’s subject matter, but in my case it is Time, Energy and Resources which allows for quite a bit of freedom.\u00a0 That freedom allows you to talk about you, your business, your passion and your origins.\u00a0 My show allows you to talk about your stumbles, your failures and most importantly how you dealt with that.\u00a0 Being human is important and allows the audience to make a more intimate connection with you.<\/div>\n
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I will be your biggest cheerleader<\/strong><\/em>, and very interested in what you have to say.\u00a0 I spend almost an hour with you.\u00a0 A short article is written as part of the interview, which includes references to other articles I’ve written that we touch on – sort of like a validation of your points.\u00a0 The short write up includes any and all links to your products.\u00a0 So rather than belaboring the point and telling people to act now and get free steak knives, they will have all of that – with a call to action in the actual podcast.\u00a0 And your salient points – if related to articles I’ve previously written – will have links to your excellent points leading to said articles.\u00a0 This allows people to listen to more stuff related to what we talk about and underscores your points – and your authority on the matter – even more.<\/div>\n
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Ideally this is a case of two people giving unselfishly to each other.\u00a0 As altruistic and naive as that sounds it is true. \u00a0 You are adding value to a podcast\/broadcast and they are providing an audience that you wouldn’t have reached.<\/div>\n
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Initial engagement<\/strong><\/div>\n
My particular podcast is broadcast once a week, early on a Sunday.\u00a0 It is prerecorded and not in front of a live audience (remember the olden days?).\u00a0 So let’s make it a simple matter of connecting at a reasonable time and spending no more than 1.5 hours.\u00a0 I use software to connect audio only.\u00a0 Most people who do this use, Zoom, Skype, etc.<\/div>\n
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Expectations<\/strong><\/div>\n
Again, drawing only from the work I do and the way I do it here are the expectations I think you should have for me and the expectations I have for you.<\/div>\n
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My expectations<\/strong><\/div>\n
I expect that we can come to an agreement simply and easily for this tiny slice of time.\u00a0 And we are able to do it directly.\u00a0 The only interaction I’ve ever had with an assistant is that it reduced your work by 50% and doubled mine.\u00a0 \u00a0Everyone, including fairly heavy, internationally known parties that I presume have an entourage were able to communicate directly with me with a simple email to figure out a time.\u00a0 Yes it still counts if you send me to your calendar web account to pick a time, because you did so with an email\/message.\u00a0 One and done, or two and done.\u00a0 Badabing.<\/div>\n
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Your expectations<\/strong><\/div>\n
You should expect to feel comfortable, be able to speak about what you want, and have no requirements to be on the show.\u00a0 By ‘requirements’ I mean that you are not required to do anything, including rate the show.\u00a0 I mention this because I was asked to be on another show and one of the first requirements was to a) rate their show five stars and b) screen shot and email this to them.\u00a0 \u00a0I read that, read it again, and then took a shower.\u00a0 No thank you<\/em>.\u00a0 If you want to rate my show then I am tickled pink, because every one has been authentic.\u00a0 I currently have a five star rating and none of them was forced.\u00a0 One of my guests rated the show after being on and I was smiling all day.\u00a0 You can be on the show and then run screaming away while I tweet and promote you; that’s fine.\u00a0 It makes sense for you to cross promote it and say “Hey I’m gonna be on the AFL podcast with Mark on Sunday” or tag me when I tag you, or retweet – that’s all pretty standard stuff.\u00a0 Maybe I am naive, but maybe I have integrity and assume you do too.\u00a0 So no hidden deals.<\/div>\n
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Timing<\/strong><\/div>\n
If you reach out to be on the show, I do my best to get back to you.\u00a0 But, if you’ve ever participated in online dating, or applied to be an extra in a movie you know that if they are going to get back to you, they will.\u00a0 There’s nothing you can do to “speed up the process.”\u00a0 So, include whatever you want in your pitch to them and move on.\u00a0 Anything else is annoying to them.\u00a0 You simply may not be a fit.\u00a0 And that’s OK.<\/div>\n
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Since it is pre recorded and I may have many shows I am doing, it’s going to be a while until your show may be broadcast – think print in which they are working on the Christmas issue before Halloween.<\/div>\n
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In summary:<\/strong><\/span><\/div>\n
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  • Listen to at least one episode of the show to see if it something you even want to be a part of and associated with<\/li>\n
  • Make a good pitch as to why you are interesting, unique and what you can do for them (the audience)<\/li>\n
  • Move on<\/li>\n
  • If you are selected, then simply and humanly connect and set a time<\/li>\n
  • Have a good time and relax – your passion will come out, and it will be awesome unless you make it a commercial, then it will suck<\/li>\n
  • Look for the heads up<\/li>\n<\/ul>\n

    Thanks for reading.\u00a0 Again, some of this is particular to the way I conduct my podcast.\u00a0 Thanks for applying if you did.\u00a0 Thanks for being on the show if you were.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Appearing on podcasts can increase your reach diversify your audience and give you very human exposure.\u00a0 Done correctly it can be a great way to magnify your outreach. Done incorrectly it can be a frustrating affair for both you and the host. Here are some tips from being on the other side of things that […]<\/p>\n","protected":false},"author":1,"featured_media":1401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-balance-wisdom"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":12,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":1402,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/posts\/748\/revisions\/1402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/media\/1401"}],"wp:attachment":[{"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alchemyfor.life\/balancecoaching\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}