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Who is really whispering in whose ear?

Beyond Angels and Devils: Understanding the Monsters and Unicorns That Drive You.

A Tale of Two Metaphors

For centuries, we've used the metaphor of an angel and a devil on our shoulders to describe our internal moral struggles. But what if there's a deeper, more fundamental system at play? Let's explore a new metaphor: the Monster and the Unicorn.

The Classic Metaphor: Angel vs. Devil

This is a battle of **Good vs. Evil**. The roles are clear and morally charged.

😇

The Angel

Represents virtue. Encourages you to do what is right and good, even when it's hard.

😈

The Devil

Represents vice. Tempts you toward the easy, lazy, or vindictive path.

A New Metaphor: Monster vs. Unicorn

This is a system of **Pain vs. Pleasure**. The roles are neutral psychological drives.

🦄

The Unicorn

Its purpose is singular: to pull you toward **pleasure**. It is not inherently good or bad.

👹

The Monster

Its purpose is singular: to protect you from any and all **pain**.

Under the Hood: The Building Blocks of Morality

Your "Angel" and "Devil" aren't independent beings. They are complex constructs built from simpler, more fundamental drives. Here's how it all fits together.

Your Personality & Morality

The outward expression of your internal constructs.

😇 The Angel

A complex combination of monsters and unicorns aligned toward a "good" purpose.

😈 The Devil

A different combination of monsters and unicorns aligned toward a "bad" purpose.

The Psychological Building Blocks

Single-purpose drives with specific causes.

👹 Monsters

Each one seeks to avoid a specific pain.

🦄 Unicorns

Each one seeks to gain a specific pleasure.

The Foundational Principle

The simple, binary instinct at the root of it all.

Freud's Pleasure Principle

When The Roles Overlap

Sometimes the old and new metaphors seem to align, but their core motivations are different. The devil isn't always the monster, and the angel isn't always the unicorn.

😈 → 🦄

Devil as Unicorn

The devil tempts you with earthly pleasures (chocolate, laziness), which is the unicorn's work.

😇 → 👹

Angel as Monster

The angel urges you to avoid actions that cause future regret, which is the monster's work of preventing pain.

😈 → 👹

Devil as Monster

The devil convinces you to avoid a difficult but necessary task, which is the monster's work of preventing pain.

😇 → 🦄

Angel as Unicorn

The angel pushes you toward a higher purpose that feels good, which is the unicorn's work of seeking pleasure.

A good deal of Time, Energy, and Resourcesā„¢ goes into the research for Alchemy for Life speaking, coaching, and podcasts. As part of this, these infographics are created by Mark Bradford and are made available to you on the web.

You are welcome to use them and can click the link below to copy it to your clipboard. I'd love to hear if you are using or linking to our infographics. Thank you very much.