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The Agent's Playbook

A Data-Driven Guide to Real Estate Success in Milwaukee & Waukesha

The National Picture: Benchmarking Success

Median Transaction Sides for a U.S. REALTOR® in 2023

10

(Includes both buyer and seller sides)

The Experience Gap is Real

Experience is the single biggest predictor of an agent's transaction volume and income.

Median Annual Transactions

2

New Agent (= 2 Yrs)

12

Veteran (= 16 Yrs)

Median Gross Income

$8.1k

New Agent (= 2 Yrs)

$92.5k

Veteran (= 16 Yrs)

Wisconsin Market Snapshot

Statewide Housing Supply

4 Months

(A strong seller's market; 6 months is balanced)

Statewide Median Home Price

$340,000

(As of June 2025)

County Head-to-Head: A Tale of Two Markets

Milwaukee County

The Volume Game

Median Sale Price: ~$250,000

Homes Sold Above List: 59.2%

Agent Population: ~3,000-3,500

Success requires efficient systems to handle higher transaction volume, often focusing on first-time homebuyers.

Waukesha County

The High-Value Game

Median Sale Price: ~$400,000

Homes Sold Above List: 72.9%

Agent Population: ~1,200-2,100

Success is built on high-touch service and expert marketing for higher-priced properties.

Estimated Agent Productivity by County

Based on local market volume and national agent performance tiers, here's what annual transaction sides could look like.

Agent Performance Tier National Benchmark Milwaukee County Est. Waukesha County Est.
New Agent (= 2 Yrs) 2 ~2-3 ~1-2
Median Agent 10 ~9-11 ~6-8
Top 22% of Agents > 15 > 16 > 12
Elite 3% of Agents > 51 > 55 > 40

Your Roadmap to Getting Licensed in Wisconsin

1

Meet Eligibility

Be at least 18 years old with a high school diploma or GED.

2

Complete Education (72-hr Course)

Cost: $400 - $700

3

Pass the State Exam

Cost: $65

4

Find a Sponsoring Broker

You must be sponsored by a licensed broker to apply.

5

Apply for Your License

Submit application to the Wisconsin DSPS. Cost: $60

Total Estimated Cost: $525 - $825

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A good deal of Time, Energy, and Resources™ goes into the research for Alchemy for Life speaking, coaching, and podcasts. As part of this, these infographics are created by Mark Bradford and are made available to you on the web.

You are welcome to use them and can click the link below to copy it to your clipboard. I'd love to hear if you are using or linking to our infographics. Thank you very much.