Meat Puppets handing you mailing list data

The right and the wrong way to approach a networking event

Most of my episodes are about experimental psychology, how to deal with and manage time, energy and resources, or a unique concept I’d like you to consider.

Sometimes the episode is a purely business-related show. This is one of them.

The excruciatingly hilariously wrong way to handle a networking event.

The wrong way to approach a networking event

• Go to networking event
• Collect as many cards as you can from people you regard as meat puppets handing you mailing list data
• Wait two weeks
• Send a three paragraph boilerplate text message to them at 2pm on a Sunday with a sales pitch about wha you can do for them
• Sit back and wait for all that cash to roll in

The right way to approach a networking event

• Go to networking event
• Meet other people, engage with them to learn about them
• Listen to what they do, why they do it, ask questions because you want to learn more
• Use this information moving forward to decide who they would be a good connection for, and who would be a good connection for them
• Suggest a one-on-one to learn more if you think it is prudent
• Arrange a one-on-one with them, give a deeper dive to their business, and if appropriate, their hopes, dreams, aspirations and their human experience.
• Hire them, or get hired by them if applicable
• Continue to consider who they would be a good connection for from now on

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